Roi Reimagined by Martin Newman

11 bold new ways to measure what really matters.

In this new book, Martin challenges traditional measures of success and offers a bold new framework for the modern economy. Drawing on more than forty years of leadership experience, he explores how purpose, trust and inclusion have become the true drivers of growth. Through real examples and practical insights, ROI Reimagined equips leaders to build organisations that are both commercially strong and socially responsible.

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Roi Reimagined by Martin Newman

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Meet the Author: Martin Newman

For more than forty years, I’ve worked with some of the world’s leading brands to help them build customer-centric, purpose-driven organisations. My passion has always been simple: putting people, trust and integrity at the centre of business performance.

Through my books, talks and advisory work, I share practical ways to create cultures that inspire teams, strengthen loyalty and deliver meaningful growth. I believe that when we lead with purpose, profit naturally follows.

Explore my books and see how this philosophy comes to life in ROI Reimagined.

brands Martin Newman has worked with
brands Martin Newman has worked with
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brands Martin Newman has worked with
brands Martin Newman has worked with
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What I Do

Author & Thought Leader

I write books that challenge conventional thinking and help leaders build purposeful, people-centred organisations. My work explores how trust, inclusion and integrity shape sustainable business success.

Speaker & Educator

I deliver keynote sessions and workshops that inspire organisations to embrace customer-centric and purpose-driven strategies. My talks connect real-world experience with actionable insight.

Advisor & Board Consultant

I work with executive teams to transform strategy, culture and performance. My focus is on embedding purpose and customer experience at every level of the business.

Trainer & Mentor

I design and lead programmes that equip leaders and teams to measure what truly matters and build purpose-driven performance.

Researcher & Commentator

I share evidence-based perspectives on consumer behaviour, ethics and business transformation through media and industry platforms.

Advocate for Responsible Business

I champion fairness, inclusion and integrity across the business community, helping organisations grow with conscience as well as ambition.

Inside the Book

A practical and inspiring look at how modern leaders can redefine success beyond profit, using 11 powerful new measures that shape lasting impact.

Return on Inspiration

How well does your company inspire employees and customers to believe in what you do?

Return on Inclusion

Does your business reflect the diversity of your customers and employees?

Return on Intervention

How quickly and effectively do you resolve customer issues?

Return on Improvements

Are you continuously evolving beyond transactions to provide better service and experiences?

Return on Insight

Are you leveraging data and customer feedback to make strategic, experience-driven decisions?

Return on Innovation

How quickly do you adapt, improve and bring new ideas to market?

Return on Integrity

Are you building trust through transparency, ethics and social responsibility?

Return on Image

Is your brand recognised for authenticity and purpose, not just marketing?

Return on Interaction

Are you engaging customers across all touchpoints in meaningful ways?

Return on Involvement

How well do you personalise messaging and deepen customer loyalty?

Return on Integration

Is your entire business aligned and working toward a common North Star goal?

Roi Reimagined by Martin Newman

Who this book is for

This book is written specifically for leaders and professionals who want to challenge conventional wisdom and build meaningful, sustainable, customer-focused businesses:

Executives, CEOs and senior leaders

To redefine success beyond traditional financial metrics, embedding innovation, cultural transformation and long-term customer loyalty into their organisations.

Operational managers and team leaders

To apply measurable frameworks that streamline processes, build high-performing teams and drive continuous improvement.

Strategy, innovation and transformation teams

To adopt practical, relevant metrics aligned with evolving customer expectations and to foster innovation.

Marketing and sales professionals

To leverage customer insights to develop impactful campaigns, personalise customer interactions and strengthen brand loyalty.

HR and people teams

To embed a culture of inspiration, inclusion and integrity, ensuring employees become empowered advocates for their brand.

Customer experience and service teams

To enhance customer relationships by providing effortless interactions, building trust and proactively resolving issues.

Consultants and board advisors

To equip them with relevant, impactful tools for guiding businesses toward meaningful success and long-term sustainability.

What Readers Say About This Book

Debbie Hewitt
Chair, The FA

ROI Reimagined rethink how value is created in business.

Eve Henrikson
SVP Trips, Booking.com

A valuable and actionable guide for any business leader.

Nadine Neatrour
CMO, Gordon Ramsay Restaurants

A must read for today's leaders and operators.

Fran Minogue
Managing Partner, Clarity

Insightful, practical and actionable.

Scott Barton
Managing Director, Corporate and institutional banking, Lloyds Banking Group

Fresh, practical and purpose driven.

Nigel Oddy
CEO, American Golf

A great read for beginners through to established retailer leaders!

Dame Anya Hindmarch

Essential reading for retailers who want to stay relevant and thrive.

Jeremy Snape
International Coach, Sporting Edge (Former England Cricketer)

A master class in customer centricity.

Explore My Other Books

The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability By Martin Newman

Fantacy

The Power of Customer Experience
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World By Martin Newman

Fantacy

100 Practical Ways to Improve Customer Experience image

11 bold new ways to measure what really Matters

Martin newman

Roi Reimagined by Martin Newman
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